Going For Gold

Donna Karan Spring RTW 2011 Golden Girls Backstage Beauty

Donna Karan Spring RTW 2011

I’ve been on an obsessive search for the perfect gold eyeshadow for a while now since seeing it on a colleague’s effortlessly-applied shimmering lids. And this past month we’ve seen it on a few runways, including Ruffian, Rodarte, and Donna Karan.

So in my late-night refuse-to-go-to-bed-until-mission-accomplished obsessive state, I scoured Sephora.com furiously adding possible contenders to my wishlist. And then, just as I was about to give in my tired body and turn in, I flipped through a few pages of September’s InStyle and bam!

There it was: my perfect gold eyeshadow.

Giorgio Armani Metallic Eyeshadow

Armani Metallic Eyeshadows (October launch)

So, the burnt gold color is what first caught my eye, but the article, Beauty Breakthroughs Put to the Test found that the new densely pigmented powder-gel hybrid really did live up to its long-wear claim: no budging, fading, or creasing in 10 hours.

Some of the other lovely golds that caught my eye include:

Make Up Forever Aqua Cream Gold EyeshadowMake Up For Ever’s Aqua Cream in Shade 11: Gold

Aqua cream is an ultra-pigmented, long-lasting waterproof cream that “combines the highest-quality pigments with mother of pearl particles to give immediate rich color payoff with a luminous finish in just one application.” It’s blendable and good for eyes AND cheeks. Plus, there’s your excuse to go check out the new Make Up Forever Sephora stores.

MAC Eyeshadow in Gorgeous Gold

MAC’s Eye Shadow in Gorgeous Gold

MAC has many beautiful yellows and golds in their eyeshadow line. The highly-pigmented powder applies evenly and this muted yellow gold was a stunning contender.

Sephora.com also features some gold collections including Smashbox’s The Gold List and Make Up For Ever’s Gold Icon Collection.

And finally, a great alternative to a wash of gold over the eyelid is a touch of gold eyeliner, see bellasugar’s article on how to create that look.

Any gold favorites I may have missed?


About jessyclaire

A blogger passionate about the beauty industry and the quirky beauty differences across the globe.
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